Overview

As a global player in the hotel industry, Golden Tulip’s reputation thrives on their ability to innovate and adapt to market trends. To that end, the Administartive team was seeking a relevant, easy-to-use and cost effective time attendance sysytem to sharpen the reporting skills of their workforce.

Client:
Vodafone
Industry:
Retail Industry
Services:
IT Consultancy, Cloud Computing and Cyber Security
Via:
digitalmarketinginstitute.com

Challenge

ABiometrics have quickly become a popular way to track time attendance for companies across the world.

The technology adds security to the time tracking software and prevents employees from stealing company time, by punching fellow employees in or out (buddy punching), for example.

This type of time and attendance systems use the biometrics of each employee in order to clock in and out of the system during the day. Reports can then be generated for each employee and sent to payroll with ease.

A biometrics time attendance system will increase the accuracy of payroll in each and every pay period.

When attendance used to be kept using paperwork it would take hours to go over every single employee’s time sheet, and then enter it into the computer system to print checks..”

Solution

The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.

“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets,” stated Ghafoor

Fortunately, the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.

To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff. They then agreed a global user license that gave Vodafone’s staff access to 15 of the DMI modules. Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas.

Results

The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. The video-based learning content is now used by Vodafone Marketing Academy staff all over the world.

A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. Today, The Digital Marketing Institute continues to work with Vodafone to certify their workforce, and help the company realize their full digital potential.

“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Vodafone’s needs and requirements in this space was being listened to,” concluded Mohsin.